Top 10 things you can do to put on a wonderful business conference
A business conference can be a great opportunity to showcase your brand, network with other professionals, and learn new skills. However, organizing a successful conference can be challenging and requires careful planning and execution. Here are some tips that might help you put on a wonderful business conference:
- Define your goals and objectives. Before you start planning your conference, you need to have a clear vision of what you want to achieve and how you will measure your success. Do you want to increase brand awareness, generate leads, educate your audience, or something else? Having specific and realistic goals will help you design your conference agenda, choose your speakers, and market your event effectively1.
- Choose a suitable venue and date. The location and timing of your conference can have a huge impact on its attendance and satisfaction. You need to consider factors such as the size, capacity, accessibility, availability, and cost of the venue, as well as the weather, traffic, and competing events in the area. You also need to book your venue well in advance and confirm all the details with the venue manager2.
- Create a budget and stick to it. A conference can be a costly endeavor, so you need to have a realistic estimate of how much money you will need and how much revenue you will generate. You need to account for all the expenses involved in hosting a conference, such as venue rental, catering, speakers’ fees, marketing, printing, transportation, and more. You also need to plan for contingencies and unexpected costs. To increase your revenue, you can look for sponsors, partners, exhibitors, or advertisers who can support your event in exchange for exposure or benefits3.
- Select relevant and engaging speakers. The speakers are the main attraction of any conference, so you need to choose them carefully. You want to have speakers who are experts in their fields, who can deliver informative and inspiring presentations, and who can connect with your audience. You also want to have a diverse and balanced lineup of speakers who can offer different perspectives and insights on your conference topic.
- Promote your conference effectively. To attract attendees to your conference, you need to have a strong marketing strategy that reaches your target audience and convinces them of the value of your event. You can use various channels to promote your conference, such as email, social media, website, blog, podcast, video, press release, or word-of-mouth. You also need to have a clear and compelling message that highlights the benefits and features of your conference.
- Provide a memorable experience for your attendees. Once you have secured your registrations, you need to make sure that your attendees have a positive and enjoyable experience at your conference. You can do this by providing them with useful information before the event, such as the agenda, directions, parking options, dress code, etc. You also need to ensure that they have a smooth check-in process, comfortable seating arrangements, quality food and beverages, reliable Wi-Fi access, and adequate facilities at the venue.
- Encourage interaction and networking among your attendees. One of the main reasons people attend conferences is to meet new people and expand their professional network. You can facilitate this by creating opportunities for interaction and networking among your attendees during breaks, lunches, workshops, or social events. You can also use tools such as mobile apps or social media hashtags to create online communities and conversations around your event.
- Collect feedback and evaluate your results. After your conference is over, you need to gather feedback from your attendees, speakers, sponsors, partners, staff, and vendors to assess how well you met your goals and objectives. You can use surveys or polls to collect quantitative data on aspects such as satisfaction levels, learning outcomes, engagement rates etc. You can also use interviews or focus groups to collect qualitative data on aspects such as strengths, weaknesses