Knowing Your Breakeven Point

November 10, 2022

In line with recent articles regarding various aspects of surviving inflationary and recessionary times, I’d like to discuss how a business can figure out how to react in these situations. Gaining intelligence and insights through reading articles or watching videos and acting on the advice, or initiating changes to your business operations based on ‘gut…

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Cash Flow Issues in Inflationary Times

October 9, 2022

By Marshall Doak, Director of the Southern Oregon University Small Business Development Center It has been said that the ramp-up in inflation costs is quick, but the subsequent reduction in costs are slow to be realized once the inflation monster has been contained. The effects of this on a business owner is that all too…

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Maintain Your Margins to Maintain Your Viability

September 10, 2022

In business vocabulary, the term ‘margin’ is a fairly important word to know, as it is connected with several concepts that speak to profitability. Understanding your margins and maintaining them in inflationary times is key to remaining in business. Understanding what ‘at the margin’ means is useful for informing your actions, while getting a handle…

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Scaling a Business

August 8, 2022

What does it mean to Scale a business?  If scaling a business is important, why isn’t this taught?  This article starts out with two good questions that are asked thousands of times each day by business owners looking for answers to fundamental business issues regarding sustainability and growth.  Absent answers, it is likely that current…

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SBDC – The Squeeze is On!

July 7, 2022

I probably should not use baseball or stock market analogies when describing current economic conditions for businesses, however they seem to fit right now. Once again, we are at the cusp of fundamental changes in the economic landscape with most pundits believing there is more opportunity to the downside than the upside. We are about…

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ReWork Your Business

June 5, 2022

By Marshall Doak, Director, Southern Oregon University SBDC With the thought that emerging out of the COVID Pandemic business shutdowns we have a different economic environment and feel than when we went in, I have been reading an interesting book that offers alternate advice on how to move forward with a fresh outlook to problem-solving.1  …

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Beginning with the End in Mind

May 10, 2022

It has been a number of years since I’ve read Steven Covey’s book “The Seven Habits of Highly Effective People”, but the title of Chapter Two I recall to mind oftentimes to help me think through what might be needed in a particular situation. Starting with a picture of what the end result looks like…

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Business Strategies for an Inflationary Environment

April 6, 2022

Now that the COVID Pandemic lockdowns and re-openings are in the past, we can start assessing the after-effects of the policies that were instituted as a reaction to the crisis. Whether or not all economists are in agreement regarding the causes, it appears there is agreement on the fact that we have entered an inflationary…

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RCC welcomes Small Business Development Center to Redwood Campus

March 8, 2022

 In spite of pandemic impacts, the Rogue Community College Small Business Development Center team helped 35 new businesses get started in 2020-21, and assisted regional small businesses in securing $88 million in capital and small business loans. Now, the services of the SBDC have an accessible, welcoming new home at RCC’s Redwood Campus. RCC’s dedication…

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The Most Critical Element of Your Business to Focus on Today

March 8, 2022

Signs are finally trending towards an end point to the COVID Pandemic. Several countries have officially declared an end, and momentum has a way of building towards a common end result in most cases. We will see if that holds over the next few months to find if we are officially past the Pandemic. For…

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A Quick Primer for How We Assist Businesses

February 7, 2022

By Marshall Doak, SOU SBDC Director To start a New Year in a recovering economy it seemed appropriate to remind our readers about the many services we offer through our Small Business Development Center. Please review this article for insights to how we may assist you in your business situation. Our services center around Technical…

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