Top 10 proven ways to build fans of your brand with examples

April 9, 2023

By Jim Teece and Special Guest – ChatGPT

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Skouting Out a New Taphouse Model

November 10, 2022

Interview with Tom and Lisa Beam, restaurateurs, wine producers, Skout Taphouse and Provisions owners It’s been almost 20 years since Tom and Lisa Beam started their restaurant enterprise in Ashland, Ore., a college and tourist town in the mountains of Southern Oregon. Their latest endeavor is called Skout Taphouse and Provisions. It’s located at the intersection of Lithia…

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Is your marketing relevant during the Coronavirus pandemic?

March 19, 2020

Mark Schaefer has posted an excellent and relevant article on his blog giving tips on how to make sure your marketing is relevant in the pandemic. 7 Non-obvious coronavirus implications for marketing 1. Are you relevant in this moment? Please take a long, hard look at the goods and services provided by your business. If…

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Does Your Marketing Appeal to the Customers You Want?

February 2, 2020

by Steve Smith One of the biggest challenges all small businesses face is attracting good customers. The main difference between attracting any customer and a good customer is the appeal of your marketing message. Having an appealing message is a critical part of marketing and has huge implications for keeping revenues flowing from the…

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Marketing without measurement in a world of malignant complexity

August 31, 2019

The economists are confused! By Mark Schaefer  While reporting on the robust economy in America, The New York Times noted that the current combination of low unemployment and low inflation seems impossible. Economists believed you could never have a low unemployment rate (3.7 percent) without also seeing the rate of job creation slowing (where are…

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Core Values Define Your Brand

August 31, 2019

Inspire, drive, and define your brand  by Vonnie Mikkelsen While a clearly articulated Strategic Plan aligned with our organization’s Mission and Vision are key to stewarding the resources of our members and delivering on expectations of our community partners, our Values are our true north reminder of who we are, our collective and individual expectations. …

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Photography, The Photo Ark and Great Visual Storytelling

November 1, 2018

By: Gary Conkling Joel Satore has dedicated his life to capturing intimate, face-to-face portraits of animals that reflect the biodiversity of earth, as well as the dangers of animal extinction. His visual storytelling is strikingly artful, compelling to view and an example of how to show what you mean and feel in a way that…

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