Marketing

Marketing without measurement in a world of malignant complexity

The economists are confused! By Mark Schaefer  While reporting on the robust economy in America, The New York Times noted that the current combination of low unemployment and low inflation seems impossible. Economists believed you could never have a low unemployment rate (3.7 percent) without also seeing the rate of job creation slowing (where are…

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Core Values Define Your Brand

Inspire, drive, and define your brand  by Vonnie Mikkelsen While a clearly articulated Strategic Plan aligned with our organization’s Mission and Vision are key to stewarding the resources of our members and delivering on expectations of our community partners, our Values are our true north reminder of who we are, our collective and individual expectations. …

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