Marketing
Elevating Voices, Changing Lives: zö agency’s Mission to Empower the Changemakers
By Sonja Anderson, CEO, zö agency, https://zo.agency/ In an age where societal challenges and inequalities persistently surface, the importance of investing in and nurturing changemakers cannot be overstated. These individuals and organizations drive the engine of positive change, tirelessly working towards a more equitable and compassionate world. The journey towards social progress is a…
Read MoreThe Difference Between the “Three P’s” – Public Relations, Publicity and Press Releases
It’s commonly assumed that PR means “press release” but this is misleading and frankly, not true. “PR does not = Press Release” although, press releases are directly related to PR. Often people are unsure of what PR, publicity and press releases really are. They are all related but each is…
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The cornerstones of long-term, sustainable business success
By Lisa Manyon WriteOnCreative.com There are four cornerstones of long-term, sustainable, business success: Each of these elements must be in place to ensure your marketing success and long-term business sustainability. While these cornerstones are invaluable, it’s imperative that you deliver on your promises. We’ll talk more about that later. In order to…
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Ask Lisa: How long does it take to brand a business?
Q: How long does it take to brand a business and how long does it usually take to get branding work done with a client from start to finish? A: Your brand is the promise you make to the world. It’s the overall essence of your business. So, everything you do must…
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RISE Law Group Seeks Coverage for Groundbreaking Legal Initiatives Reshaping the Court System
RISE Law Group, a leading legal practice headed and owned by accomplished women professionals, is inviting the media to cover its groundbreaking initiatives that have significantly impacted the court system. With a consistent track record of award-winning success and innovation, the firm is eager to share its transformative journey with…
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Ask Lisa: What is considered email SPAM when sending email?
Q: What exactly is considered email SPAM when sending email? A: Excellent question. In short form, any unsolicited commercial email is considered SPAM. So, if you are sending an email for your business without permission and adding people to your email list for promotional purposes, you are basically breaking the…
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Top 10 proven ways to build fans of your brand with examples
By Jim Teece and Special Guest – ChatGPT
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Skouting Out a New Taphouse Model
Interview with Tom and Lisa Beam, restaurateurs, wine producers, Skout Taphouse and Provisions owners It’s been almost 20 years since Tom and Lisa Beam started their restaurant enterprise in Ashland, Ore., a college and tourist town in the mountains of Southern Oregon. Their latest endeavor is called Skout Taphouse and Provisions. It’s located…
Read MoreIs your marketing relevant during the Coronavirus pandemic?
Mark Schaefer has posted an excellent and relevant article on his blog giving tips on how to make sure your marketing is relevant in the pandemic. 7 Non-obvious coronavirus implications for marketing 1. Are you relevant in this moment? Please take a long, hard look at the goods and services…
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Does Your Marketing Appeal to the Customers You Want?
by Steve Smith growthsourcecoaching.com One of the biggest challenges all small businesses face is attracting good customers. The main difference between attracting any customer and a good customer is the appeal of your marketing message. Having an appealing message is a critical part of marketing and has huge implications for…
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Marketing without measurement in a world of malignant complexity
The economists are confused! By Mark Schaefer While reporting on the robust economy in America, The New York Times noted that the current combination of low unemployment and low inflation seems impossible. Economists believed you could never have a low unemployment rate (3.7 percent) without also seeing the rate of…
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Core Values Define Your Brand
Inspire, drive, and define your brand by Vonnie Mikkelsen While a clearly articulated Strategic Plan aligned with our organization’s Mission and Vision are key to stewarding the resources of our members and delivering on expectations of our community partners, our Values are our true north reminder of who we are,…
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