“Moon Shot” – A Few Words from Jim – June 2021

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Moon Shot

Chad Sobotka’s stunning photo of the full moon over Pilot Rock is on the cover of this months journal and it sets the tone perfectly for what I have been thinking about recently. 

What’s my next Moon Shot?

It’s been a year since Greg retired from the journal and I took over 100% and although the timing wasn’t what I planned, I have successfully managed to find the time to keep the journal alive and growing. We have added sponsors and advertisers and increased our readership over the very weird year of COVID.

So what’s next? 

I need to tell myself that I am going to do something bold, big and exciting because I’m easily bored.  

It was President Kennedy that excited a nation with his bold statement that coined the term “Moon Shot” when he declared that we will put a man on the moon in a decade and safely return him back to earth. It excited everyone into the possibility and we all knew it was hard and nearly impossible to do. But we did it. The promise was fulfilled even though the President was assassinated. It survived him. 

So I’m spending time dreaming of traveling again and watching the world get vaccinated and opening back up again but I’m also yearning for a BHAG. (Big Hairy Audacious Goal) for myself and for my companies. 

What nearly impossible achievement will we do in the next 10 years?

What will my legacy be?

What will I leave behind as I retire in the next 10 years?

What will the journal become?

Let’s dream together. Send me a note with your moon shot ideas and let’s hold each other accountable. Let’s change the world. Let’s be bold. 


What’s your Moon Shot? Let me know and I’ll let you know mine as soon as I come up with one. 


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