{"id":5877,"date":"2022-09-16T14:51:08","date_gmt":"2022-09-16T21:51:08","guid":{"rendered":"https:\/\/southernoregonbusiness.com\/?p=5877"},"modified":"2022-09-16T15:13:29","modified_gmt":"2022-09-16T22:13:29","slug":"lithia-greencars-pledge-historic-commitment-set-sous-philanthropic-bedrock%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/southernoregonbusiness.com\/lithia-greencars-pledge-historic-commitment-set-sous-philanthropic-bedrock%ef%bf%bc\/","title":{"rendered":"Lithia &#038; GreenCars pledge historic commitment, set SOU\u2019s philanthropic bedrock\ufffc"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2022\/09\/LAD-announcement-Rick-Bryan-1030x579-1-1024x576.webp\" alt=\"\" class=\"wp-image-5878\" srcset=\"https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2022\/09\/LAD-announcement-Rick-Bryan-1030x579-1-1024x576.webp 1024w, https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2022\/09\/LAD-announcement-Rick-Bryan-1030x579-1-300x169.webp 300w, https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2022\/09\/LAD-announcement-Rick-Bryan-1030x579-1-768x432.webp 768w, https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2022\/09\/LAD-announcement-Rick-Bryan-1030x579-1.webp 1030w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Lithia &amp; GreenCars President and CEO Bryan DeBoer celebrating the single largest philanthropic gift to SOU, valued at $12 Million over next 10 years with SOU President Rick Bailey looking on. <\/figcaption><\/figure>\n\n\n\n<p>(Ashland, Ore.) \u2014 Southern Oregon University and Medford-based Lithia Motors have announced a philanthropic partnership that will serve as the bedrock of future innovations at SOU. Lithia\u2019s commitment exceeds $12 million and is the largest-ever single gift to the university.<\/p>\n\n\n\n<p>The contributions from&nbsp;<a href=\"https:\/\/www.lithia.com\/\">Lithia Motors<\/a>&nbsp;(NYSE: LAD) create the Lithia &amp;&nbsp;<a href=\"https:\/\/www.greencars.com\/\">GreenCars<\/a>&nbsp;Momentum Fund, which will be used \u201cto propel the university forward by investing in people and programs to implement the university\u2019s and the company\u2019s shared vision of sustainability and diversity.\u201d The fund will also become a catalyst to invite other companies and individuals to participate in making a significant difference in both social and environmental change.<\/p>\n\n\n\n<p>The Lithia &amp; GreenCars Momentum Fund will support:<\/p>\n\n\n\n<ul><li>SOU\u2019s Lithia &amp; GreenCars Scholarship Program, $5 million&nbsp;\u2013 Composed of student financial aid awards and a leadership development program designed to recruit and retain first-generation and\/or minoritized populations traditionally underrepresented in higher education.<\/li><li>Institute for Applied Sustainability, $4 million&nbsp;\u2013 Anchored by four distinguished faculty members and two administrators, the mission of the institute will be to identify and implement initiatives that move the university toward a sustainable campus. Institute members will collaborate with executives from Lithia to develop projects and programs, such as the creation of a national sustainability conference, an academic credential in corporate sustainability and a national sustainability demonstration site.<\/li><li>The Lithia &amp; GreenCars President\u2019s Fund, $ 1million&nbsp;\u2013 The fund will support the university president\u2019s efforts to develop new ways of solving complex problems and support innovation and entrepreneurship.<\/li><\/ul>\n\n\n\n<p>In addition, Lithia &amp; GreenCars will \u201celectrify\u201d SOU by providing electric vehicles to the university and installing charging stations across campus.<\/p>\n\n\n\n<p>Finally, the company will continue to support the Lithia &amp; GreenCars\/Raider Golf Tournament, building upon the many years of SOU athletic programs successes.&nbsp; Proceeds from the annual tournament provide scholarships to student-athletes.<\/p>\n\n\n\n<p>\u201cA gift of this magnitude and scope has the potential to increase our national profile,\u201d SOU President Rick Bailey said. \u201cThis is a game-changer on two important values that our organizations share: sustainability and diversity. Lithia leaders have generously supported our university for many years, and this commitment creates momentum and a national platform to focus energy on two of the most important issues of our time.\u201d<\/p>\n\n\n\n<p>Lithia Motors was founded in Ashland in 1946. Sid DeBoer took the company public in 1968. Today, Lithia is one of Oregon\u2019s two Fortune 200 companies and is now led by President and CEO Bryan DeBoer, an SOU alumnus. The company operates nearly 300 automotive dealerships across North America and recently became the largest new vehicle retailer in the world.<\/p>\n\n\n\n<p>\u201cThe Lithia &amp; GreenCars Momentum Fund provides critical financial support in our dual drive to promote higher education and corporate sustainability within our local communities,\u201d Bryan DeBoer said. \u201cThese academic scholarships champion students from diverse and underserved backgrounds, and the Institute for Applied Sustainability will advance our commitment to sustainable best practices and the shift toward electrification in the auto industry.\u201d<\/p>\n\n\n\n<p><strong>Institute for Applied Sustainability members<\/strong><\/p>\n\n\n\n<p>Vincent Smith, Ph.D.,&nbsp;is a professor of&nbsp;<a href=\"https:\/\/sou.edu\/academics\/environmental-science\/\">environmental science and policy<\/a>, director of the Institute for Applied Sustainability, and director of the Division of Business, Communication and Environment. Smith\u2019s research explores the complex, coupled human-environment systems that shape the world in which we live. He actively partners with communities to understand socio-environmental problems and then apply that research in decision-making contexts. His work spans several traditional disciplinary boundaries including human ecology, environmental sociology, landscape ecology, agroecology and human geography.<\/p>\n\n\n\n<p>Bret Anderson, Ph.D.,&nbsp;is an associate professor of&nbsp;<a href=\"https:\/\/sou.edu\/academics\/economics\/programs\/economics-ba-bs\/\">economics<\/a>&nbsp;whose research interests range from providing targeted quantitative analyses to exploring more conceptual inquiries of place-based economics. Following the Almeda Fire, Anderson and several committed community members created the Local Innovation Lab in partnership with the university to provide community-based, college-to-career mentorship to empower future entrepreneurs and leaders.<\/p>\n\n\n\n<p>Christopher Lucas, Ph.D.,&nbsp;is an assistant professor in the&nbsp;<a href=\"https:\/\/sou.edu\/academics\/communication\/programs\/\">Communication<\/a>, Media and Cinema Program. His research has focused on cultural policy and the relationship between digital technologies and society, especially in the film and media industries. As a documentary filmmaker, he has produced and written for a number of award-winning documentaries on themes of sustainability and the environment, including work on fossil fuel infrastructure, environmental justice and water quality.<\/p>\n\n\n\n<p>Pavlina McGrady, Ph.D.,&nbsp;is an associate professor of business and coordinator of the&nbsp;<a href=\"https:\/\/sou.edu\/academics\/business\/programs\/sustainable-tourism-management-bs\/\">Sustainable Tourism Management<\/a>&nbsp;degree program. McGrady\u2019s research focuses on sustainable tourism, exploring tourism businesses\u2019 and local residents\u2019 perceptions on tourism impacts, management and policies, to identify strategies for sustainable destination management. Her research also examines the barriers and predictors of corporate sustainability in the United States, as well as the role of leadership in a business\u2019s journey toward sustainability.<\/p>\n\n\n\n<p>Jessica Piekielek, Ph.D.,&nbsp;is a cultural&nbsp;<a href=\"https:\/\/sou.edu\/academics\/sociology-and-anthropology\/\">anthropologist<\/a>&nbsp;with research and teaching interests in conservation, environmentalism, sustainability, and border and migration studies. She has fieldwork experience in the U.S., Mexico and Latin America. Piekielek is a professor of anthropology and chairs the Sociology and Anthropology program.<\/p>\n\n\n\n<p>Rebecca Walker&nbsp;is the university\u2019s Director of&nbsp;<a href=\"https:\/\/sustainability.sou.edu\/\">Sustainability<\/a>. She joined the university in 2019 after 15 years with the Scottish Environmental Protection Agency, a public agency of the Scottish government that focuses on the sustainability of Scotland\u2019s natural resources and services. Walker recently steered the university to its first-ever \u201cGold\u201d rating for campus-wide sustainability achievements, as measured by an evaluation system developed by the Association for the Advancement of Sustainability in Higher Education (AASHE) and used to grade colleges and universities worldwide.<\/p>\n\n\n\n<p><strong>Scale of the Lithia &amp; GreenCars Gifts<\/strong><br>This new commitment from Lithia continues and expands upon a long tradition of support for SOU from LAD and its founding family. The company contributed $1 million for the construction of Lithia Motors Pavilion and another $1 million to fund scholarships for student-athletes in 2017. The 96,000-square-foot pavilion serves as the athletics home and indoor sports venue for SOU, and&nbsp;<a href=\"https:\/\/news.sou.edu\/2019\/03\/sous-lithia-motors-pavilion-student-recreation-center-strikes-leed-gold\/\">its construction earned a LEED Gold<\/a>&nbsp;rating for sustainability.<\/p>\n\n\n\n<p>Philanthropy is on a significant upswing at SOU, which early this year received&nbsp;<a href=\"https:\/\/news.sou.edu\/2022\/02\/late-wrestling-coach-leaves-largest-ever-gift-to-sou\/\">a $3 million donation from the estate of legendary SOU wrestling coach Bob Riehm<\/a>&nbsp;\u2013 at that time, another record-setting gift for the university. The gift from Riehm, who passed away in 2020, endowed the men\u2019s wrestling head coach position at SOU and scholarships for the team\u2019s student-athletes.<\/p>\n\n\n\n<p><strong>About Lithia &amp; GreenCars (LAD)<br><\/strong>LAD is a growth company focused on profitably consolidating the largest retail sector in&nbsp;North America&nbsp;through providing personal transportation solutions wherever, whenever and however consumers desire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Ashland, Ore.) \u2014 Southern Oregon University and Medford-based Lithia Motors have announced a philanthropic partnership that will serve as the bedrock of future innovations at SOU. Lithia\u2019s commitment exceeds $12 million and is the largest-ever single gift to the university. The contributions from&nbsp;Lithia Motors&nbsp;(NYSE: LAD) create the Lithia &amp;&nbsp;GreenCars&nbsp;Momentum Fund, which will be used \u201cto&hellip;<\/p>\n","protected":false},"author":26,"featured_media":5878,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[9,162,127,55],"tags":[25,170,171,169],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lithia &amp; GreenCars pledge historic commitment, set SOU\u2019s philanthropic bedrock\ufffc - Southern Oregon Business Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southernoregonbusiness.com\/lithia-greencars-pledge-historic-commitment-set-sous-philanthropic-bedrock\ufffc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lithia &amp; GreenCars pledge historic commitment, set SOU\u2019s philanthropic bedrock\ufffc - Southern Oregon Business Journal\" \/>\n<meta property=\"og:description\" content=\"(Ashland, Ore.) \u2014 Southern Oregon University and Medford-based Lithia Motors have announced a philanthropic partnership that will serve as the bedrock of future innovations at SOU. Lithia\u2019s commitment exceeds $12 million and is the largest-ever single gift to the university. 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