{"id":1693,"date":"2019-11-01T09:25:00","date_gmt":"2019-11-01T16:25:00","guid":{"rendered":"https:\/\/southernoregonbusiness.com\/?p=1693"},"modified":"2019-11-01T09:29:46","modified_gmt":"2019-11-01T16:29:46","slug":"massif-protecting-our-heroes","status":"publish","type":"post","link":"https:\/\/southernoregonbusiness.com\/massif-protecting-our-heroes\/","title":{"rendered":"Massif: Protecting our Heroes"},"content":{"rendered":"\n<p>October 29, 2019 E2E Meeting  &#8211; <a href=\"http:\/\/SOE2E.com\">SOE2E.com<\/a><\/p>\n\n\n\n<p>By Cynthia Scherr<br>October 31, 2019<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"380\" data-src=\"https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-01-at-9.21.29-AM-1024x380.png\" alt=\"\" class=\"wp-image-1695 lazyload\" data-srcset=\"https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-01-at-9.21.29-AM-1024x380.png 1024w, https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-01-at-9.21.29-AM-300x111.png 300w, https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-01-at-9.21.29-AM-768x285.png 768w, https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-01-at-9.21.29-AM.png 1093w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/380;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"380\" src=\"https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-01-at-9.21.29-AM-1024x380.png\" alt=\"\" class=\"wp-image-1695\" srcset=\"https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-01-at-9.21.29-AM-1024x380.png 1024w, https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-01-at-9.21.29-AM-300x111.png 300w, https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-01-at-9.21.29-AM-768x285.png 768w, https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-01-at-9.21.29-AM.png 1093w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>\u201cThe most rewarding part of our business is receiving letters from soldiers thanking us for saving their lives,\u201d explains Vice President and General Manager, Noelle Christensen, to members of Southern Oregon E2E.&nbsp; E2E toured Massif\u2019s Ashland headquarters to learn how the company designs, prototypes and manufactures high-performance flame resistant clothing to protect our nation\u2019s military, search and rescue and wildland firefighters.<\/p>\n\n\n\n<p>Founder and Jenny Lake Search and Rescue crew member Randy\nBenham understood what it was like to risk his own life to save someone else\u2019s.\nWhat he didn\u2019t understand is why his protective clothing didn\u2019t feel or function\nlike his North Face jacket.&nbsp; Randy\nresearched fabrics, flame resistant requirements and outdoor gear and sewed a\nbetter garment.&nbsp; When he was in the\nfield, other SAR crew noticed his clearly superior flight suit and started\nasking for it.&nbsp; <\/p>\n\n\n\n<p>Randy teamed up with entrepreneur Jeff Roberts to found Massif in 1999, determined to bring the same stretch, breathability, moisture management, and weather protection features to fire-resistant clothing.&nbsp; <\/p>\n\n\n\n<p>Randy and Jeff hatched their business plan during a rock\nclimbing trip in the Himalayas.&nbsp; When they\nreturned, on a shoestring budget, they started the company and began selling to\nWildland Firefighters and Search and Rescue crews throughout the country. <\/p>\n\n\n\n<p>Massif\u2019s new fabrics and designs caught on, well, like\nwildfire.&nbsp; Search and Rescue often trains\nwith the U.S. Coast Guard in Oregon which helped spread the word to the U.S. military.\nToday, Massif supplies flame resistant clothing to all branches of the US military.&nbsp; <\/p>\n\n\n\n<p>Garment design begins with military personnel. &nbsp;Many injuries in Iraq and Afghanistan are burn\nrelated. Massif designers meet with soldiers, try on body armor, helmets and\nanticipate where pockets, venting and belt loops need to be for the comfort and\nsafety of the soldier.&nbsp; Even the zippers need\nto be heat resistant. Garments not only need to be flame resistant, they have\nto be easy to take off after a flash fire event.&nbsp; <\/p>\n\n\n\n<p>Massif grew rapidly and successfully, transitioning from\nfounder-owned to private equity ownership to the present, where it is a\nwoman-owned small business.&nbsp; The parent\ncompany supplies 95% of Massif\u2019s highly technical fabric and they have\nrelationships with suppliers and garment sewing contractors throughout the U.S\nand Puerto Rico.<\/p>\n\n\n\n<p>Massif\u2019s fierce dedication to quality and performance shows\nin every seam.&nbsp; Garment designs go\nthrough rigorous testing, including being blasted with fire.&nbsp; Massif pushes the limits of fabric as a\nprotective covering.&nbsp; Our heroes\u2019 lives\ndepend on it.&nbsp; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>October 29, 2019 E2E Meeting &#8211; SOE2E.com By Cynthia ScherrOctober 31, 2019 \u201cThe most rewarding part of our business is receiving letters from soldiers thanking us for saving their lives,\u201d explains Vice President and General Manager, Noelle Christensen, to members of Southern Oregon E2E.&nbsp; E2E toured Massif\u2019s Ashland headquarters to learn how the company designs,&hellip;<\/p>\n","protected":false},"author":26,"featured_media":1695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[72],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Massif: Protecting our Heroes - Southern Oregon Business Journal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/southernoregonbusiness.com\/massif-protecting-our-heroes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Massif: Protecting our Heroes - Southern Oregon Business Journal\" \/>\n<meta property=\"og:description\" content=\"October 29, 2019 E2E Meeting &#8211; SOE2E.com By Cynthia ScherrOctober 31, 2019 \u201cThe most rewarding part of our business is receiving letters from soldiers thanking us for saving their lives,\u201d explains Vice President and General Manager, Noelle Christensen, to members of Southern Oregon E2E.&nbsp; E2E toured Massif\u2019s Ashland headquarters to learn how the company designs,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/southernoregonbusiness.com\/massif-protecting-our-heroes\/\" \/>\n<meta property=\"og:site_name\" content=\"Southern Oregon Business Journal\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-01T16:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-01T16:29:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-01-at-9.21.29-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1093\" \/>\n\t<meta property=\"og:image:height\" content=\"406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jim Teece\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jim Teece\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/southernoregonbusiness.com\/massif-protecting-our-heroes\/\",\"url\":\"https:\/\/southernoregonbusiness.com\/massif-protecting-our-heroes\/\",\"name\":\"Massif: Protecting our Heroes - Southern Oregon Business Journal\",\"isPartOf\":{\"@id\":\"https:\/\/southernoregonbusiness.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/southernoregonbusiness.com\/massif-protecting-our-heroes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/southernoregonbusiness.com\/massif-protecting-our-heroes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-01-at-9.21.29-AM.png\",\"datePublished\":\"2019-11-01T16:25:00+00:00\",\"dateModified\":\"2019-11-01T16:29:46+00:00\",\"author\":{\"@id\":\"https:\/\/southernoregonbusiness.com\/#\/schema\/person\/c1b47f507954c3930fb2c456db1efbfa\"},\"breadcrumb\":{\"@id\":\"https:\/\/southernoregonbusiness.com\/massif-protecting-our-heroes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/southernoregonbusiness.com\/massif-protecting-our-heroes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/southernoregonbusiness.com\/massif-protecting-our-heroes\/#primaryimage\",\"url\":\"https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-01-at-9.21.29-AM.png\",\"contentUrl\":\"https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2019\/11\/Screen-Shot-2019-11-01-at-9.21.29-AM.png\",\"width\":1093,\"height\":406},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/southernoregonbusiness.com\/massif-protecting-our-heroes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/southernoregonbusiness.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Massif: Protecting our Heroes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/southernoregonbusiness.com\/#website\",\"url\":\"https:\/\/southernoregonbusiness.com\/\",\"name\":\"Southern Oregon Business Journal\",\"description\":\"Giving Southern Oregon Businesses A Voice Since 2015\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/southernoregonbusiness.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/southernoregonbusiness.com\/#\/schema\/person\/c1b47f507954c3930fb2c456db1efbfa\",\"name\":\"Jim Teece\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/southernoregonbusiness.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2019\/08\/JimTeeceHeadShot7-16-e1649351904278-150x150.jpg\",\"contentUrl\":\"https:\/\/southernoregonbusiness.com\/wp-content\/uploads\/2019\/08\/JimTeeceHeadShot7-16-e1649351904278-150x150.jpg\",\"caption\":\"Jim Teece\"},\"description\":\"Jim Teece is a parallel entrepreneur. 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