A Few Words from Jim
I’m Excited for 2022
I know, I know, it’s the end of the year and I should be reflecting on what happened in 2021, but I have been working on a couple of exciting projects for the journal that will launch in 2022 and I can’t wait for you to see them.
But since it is December, let us use Google Analytics to find out how we did from January 1 to December 1, 2021.
We have over 21,000 readers. This is up from 11,000 last year. That’s exciting and scary. I appreciate you all very much.
Nearly 24% of you are 18-24 while 23% are 25-34 and 16% are 35-44 and 14% are 54-54 with the rest of you older than I am. I’m working hard to educate, encourage and inspire the future entrepreneurs in Oregon.
Over 55% of you are female which I feel great about. It’s been a key focus of mine.
Here is something fascinating, 55% of you are in Oregon when reading the journal with California and Washington making up a majority of the rest. This is important because there are businesses I want to talk about in Northern California but always felt that since we are the Southern Oregon Business Journal it wouldn’t make sense. Now that I have this knowledge you can expect more stories about businesses across borders.
The ones of you in Oregon are pretty evenly spread around Medford, Portland, Eugene, Ashland, Bend and Salem. I need to work hard at finding readers all over Southern Oregon. I’m surprised by the Portland readers.
59% of you use Chrome and 51% of you are reading this on your mobile device with 45% of you on desktop and the balance on tablets.
The most read articles in 2021 :
- 50 reasons why some businesses fail while others succeed
- Factors for success in cooperative operations
- Amazon expands in Oregon
- Fire Victim Housing : A progress report
- 5th Street Public Market Expansion
The Southern Oregon Business Journal is a one man show. I source the content, layout the journal, post the articles on the site and do all the marketing, billing and dancing in this company. This is my side, side hustle.
But I don’t do it alone. Great writers contribute content, sponsors pay for ads that help me offset costs and readers read and comment and keep me focused on what is important. I appreciate you all.
And like I said at the beginning of this story, I’m excited for 2022.
Merry Christmas and Happy Holidays.
Jim – thanks for all that you do. This publication is a valued source of local news, a commodity that’s harder and harder to come by.